Often referred to as A/B Testing or Split Testing, Conversion Rate Optimisation (CRO) is the process of making adjustments across your website to constantly optimise with the goal to increase conversions.

Splashbox utilises the combined experience of our web and marketing teams to assess areas that are currently under performing, or areas for the greatest improvement and run experiments that test different versions of the same page on your website. Your website traffic will be directed randomly through to different website experiences and we track all the results back to predetermined conversion events.

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