Marketing Campaigns To Inspire Creativity In 201915 February 2019
If you’re looking for some serious digital marketing inspiration for 2019, you’ve come to the right place. There is no denying an original and thoughtful marketing campaign can capture the attention of people across the world and propel a brand into the spotlight. A well-known song or tagline can instantly bring to mind a brand who’s invested in tactical marketing.
So, what are these brands doing? And more importantly, how are they doing it so well? Let’s take a look at a few campaigns that have made a serious splash and offer some food for thought for 2019.
Amazon - Alexa Lost Her Voice
Amazon Echo’s video campaign to promote their new speaker seamlessly melds a winning combination of humour, product placement, social interaction and heroic influencers, to create a message that sticks.
What can we learn from this campaign? Firstly, in 2018, influencer marketing became one of the most lucrative ways for a business to push their products. It’s the modern version of word of mouth marketing with over 49% of consumers depending on influencer recommendations. Amazon harnessed this trend, pushing out a creative and extremely engaging ad on YouTube, featuring some of the most well known faces in Hollywood.
The campaign was originally launched during the Superbowl, fast becoming one of the most popular ads aired. It went on to gain over 47 million views, achieving viral status as an example of how to do influencer marketing right.
KFC - 11 Herbs And Spices
Simple, subtle and thoughtful, this campaign is one of our favourites. It certainly got the internet talking despite not having the frills or budget of most large scale marketing campaigns.
KFC proves the little things can make a big impact by simply following 11 people on Twitter; the 5 original spice girls and 6 guys called Herb. This went relatively unnoticed until a Twitter user cracked the meaning - 11 Herbs and Spices! Thus, they unlocked the key to the Colonel's secret recipe.
The result? The tweet was favourited more than 700,000 times and generated over 300,000 comments. It reminds us that sometimes the simplest tactics are the most effective.
MailChimp - Did You Mean FailChips?
An oldie but a goodie. Back in 2017, MailChimp created a quirky advertising campaign that used PPC to build brand awareness. Inspired by a podcast, in which their name was pronounced wrong “Mail Kimp”, the email marketing platform promoted nine fake products, trends and pieces of content that rhyme with MailChimp.
They integrated PPC by taking over all the search terms that sounded like their name but weren’t. From FailChips, crushed chip bags sold in real stores across 10 cities, MailShrimp, a surreal art film of a musically talented shrimp and NailChamp, an Instagram battle between nail artists, gaining attention from Teen Vogue. They hooked people in with the weird and wonderful and drove them to their landing pages.
Take the digital marketing world by storm with your own inspired campaign. Talk to us today to find out more.