Contact Me is an Australian-owned business that provides customers with the highest quality soft contact lenses online. They offer a wide range of lens types, including PureVision, SofLens, Focus Night & Day, Focus Dailies, FreshLook, and Acuvue.
The goal was to rebrand and relaunch its website, as well as create an omnichannel digital marketing strategy that would allow it to outperform the competition. Since launching the new site and marketing campaign, revenue has grown significantly month-on-month, and Contact Me is maintaining its position as the go-to online retailer for contact lenses.
Strategy is key when planning any marketing campaign, and that was no different when we were approached by our client to help them with their rebrand. We knew that in order to compete with the new global players, we had to create a smart campaign across multiple touchpoints that would not only engage new visitors but also convert them into loyal customers. The rebrand included a repositioning and new visual identity, which we then reflected in the design of their new website. User journey mapping was key in ensuring that the website was not only visually appealing but also easy to use, and we incorporated several conversion-driving features such as smart CTAs and a quick reorder feature. In addition to the website, we also prepared a new digital marketing roadmap that included several channels to drive the most qualified traffic.
It is with regret that we have been forced to include this message on our website.
It has been necessitated by an ongoing scam operation conducted by an offshore company falsely using our company name, logo, and Australian Business Number (ABN) to market themselves as Splashbox Pty Ltd.
Do not engage with these sites pretending to be Splashbox.
www.ausplashbox.com.au or www.splashbox-au.live
Please be advised that Splashbox Pty Ltd is not associated with this fraudulent activity. The Australian Competition and Consumer Commission (ACCC) has been notified of this situation.
We apologise for any inconvenience this may have caused, and while we have taken the necessary measures to rectify the situation, there is little we can do to stop it.
We kindly request that you exercise caution and refrain from engaging with any group or individual that purports to be affiliated with Splashbox Pty Ltd.
Additionally, we advise that you avoid interacting with any advertising, apps, job listings, or websites that use our company name or a domain with a similar name, with the exception of our official domain, www.splashbox.com.au.
We are committed to maintaining our brand's integrity and protecting our valued customers' interests.
