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Avenue Plastic Surgery

Established by respected Melbourne plastic surgeon Dr Allan Kalus, Avenue Plastic Surgery is Australia’s most respected Plastic Surgery Practice delivering world-class cosmetic and reconstructive procedures.

Discipline Digital Marketing

Sector Plastic Surgery


300% increase in organic social traffic

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Sensitive fields such as plastic surgery are always challenging to navigate online: user perception, regulatory guidelines, and fishy techniques.

There were two key goals to the overall campaign:

  1. APS needed an online strategy that enabled business growth without compromising on their ethics and values.

  2. In a competitive and sceptical landscape, APS wanted to be known as the leader and innovator in fat transfer plastic surgery.


134%increase in organic search traffic
82%increase in leads from organic search traffic
76%improvement in cost per acquisition from paid search
300%increase in organic social traffic
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For APS to keep dominating an increasingly competitive market, we needed to come up with an optimally efficient funnel to target prospects and generate leads amongst a segment that shares similar value: quality, safety and excellence.

A few elements of that funnel were key to the success of the campaign: messaging, targeting and channels. We designed a marketing strategy aligning with the business positioning:

  • We launched an SEO campaign targeting key search terms across the main procedures offered by the practice (Rhinoplasty, Breast Augmentation & Reduction, Tummy Tuck, Fat Transfer…) to capture searchers at all steps of the journey

  • We launched a Search Ads campaign targeting search terms indicating the intent of wanting to book a consultation to convert searchers to leads, using a targeted landing page for each procedure

  • We launched a Content Marketing campaign with asset production, and social content amplification to grow awareness around APS, its value and educating the audience on the different procedures and options

Are you ready to become the next big success story?

Book in a free consultation with a senior strategist.

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