Night of Nights.
AACTA needed a website that could grow their membership database, handle the traffic of the annual awards ceremony, consolidate their internal business processes, and accurately portray the prestige of the historical Australian organisation.
AACTA were using several providers and applications to manage their main business areas including sign up and renewals, ticketing and events, payments and accreditation surveys. This needed to be modified into a centralised function on their website. However, their website was difficult to update, complicated to use and did not reflect the prestige of AACTA. It also presented many technical issues with their Google Ads campaigns, putting their Google funding at risk.
Winner Best UX & UI Communicator Awards 2018
89% increase in overall conversions
240% increase in Google Search Ads CTR
23% increase in Conversion rate from Google Ads traffic
We created a website that functioned seamlessly and exuded international excellence and class, with a uniquely Australian touch.
It merged all their key applications into one easy to use platform, supported by one provider. The user experience was significantly improved with the additions of a persistent side-cart and modern checkout operation, awards centre with gallery, news and archives and a “What’s On” calendar of events.
We also executed a full audit of their Google Ads account to establish a campaign structure that was not only fully Google compliant but also began driving valuable traffic to the website.
Through a deep understanding of the existing user journeys and customer needs, the on-boarding process and checkout was redefined to make every step seamless for users, and maximise membership sign ups.
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