|
Search Engine Optimisation (SEO) describes the techniques used to increase a website's ranking on a Google search.
SEO is a crucial key ingredient for any successful online marketing campaign and imperative for anyone who:
- would like their business to appear on the first page of a search;
- has a low-ranking website and would like to drive more business to their site by getting on the first page of Google;
- wants to increase sales;
- wants a return on investment and to increase revenue;
- increase their market presence
yep… pretty much everyone!
Splashbox combines its years of experience in SEO with ongoing research into how the Google and Yahoo rankings work. Our strategic techniques will ensure your website makes it on to the first page of a Google search!
If you want to drive more traffic to your site and increase sales, contact our SEO team for a free analysis and proposal!
|
The Splashbox take on SEO
Would you purchase a retail premises, fit out the shop-front, buy stock, set up a cash register and employ staff… and simply hope that customers stumble upon your store?
Of course not!
Advertising and marketing would definitely be included in your initial budget. The advertising and marketing of your store will have a direct effect on the amount of customers who would visit your store to make purchases.
Well… why should a website be any different?
SEO, together with a strong email marketing campaign, is the core of your online marketing and advertising.
There’s no point having a website if no one can find it!
|
|
How Splashbox will improve your SEO
SEO can be improved at any time. Whether you already have a website or are planning to build your first, come and speak to Splashbox about planning your SEO, establishing your SEO and improving your SEO.
The Splashbox SEO Packages are classified according to how many key word phrases you choose. Each package involves Stage 1 SEO and Stage 2 SEO.
Splashbox uses its specialised SEO techniques to ensure that your website rises up the rankings whenever someone types those key words into a search engine. That’s how SEO works.
Which package you need simply depends on how many SEO key words you would like to target. If you are unsure, we are always happy to meet with you to analyse both your market and your competitors to determine which SEO package suits you best
|
SEARCH ENGINE OPTIMISATION STAGE 1 SEO
When you build anything, the foundations are always the most important place to start. When you choose to add or expand to your site, these foundations need to be as strong and well-designed as possible. SEO is no exception to this rule!
There are many factors involved in successful SEO.
A significant amount of these are incorporated in the HTML code sitting behind your website. To give your site the best chance of climbing up the search rankings, all the SEO techniques at your disposal should be set up from the start.
When you need to combine these SEO techniques with key word research, competitor analysis, the creation of sitemaps and submissions to all the major search engines, the Splashbox SEO Stage 1 is where to start.
|
|
SEARCH ENGINE OPTIMISATION STAGE 2 SEO
SEO is an ongoing process. Not only do you need to work to climb up the rankings, but you need to work just as hard to stay up there!
Key word research, additional key word recommendations and detailed statistical analysis help Splashbox constantly improve or maintain your ranking. At any point in time, you will always need to know:
- which SEO key words are working for you;
- which other SEO key words need to be targeted;
- how you are performing on search engines due to current SEO techniques;
- how you can improve these SEO rankings;
- which search terms are actually leading visitors to your site;
- where these visitors are landing due to your SEO; and
- how long they remain on your site.
|
