Splashbox - experts in SEO (Search Engine Optimisation), Website Design and Online marketing (including Email Marketing campaigns). If you're looking for SEO in Australia, Online Marketing in Melbourne or Web Design in St Kilda, you're at the right place!
Splashbox's Specialised Services
Web Design
We take website design seriously at Splashbox. There are so many competing factors that go into web design that you need a clear understanding of your primary aims. Every time you consider website design, you need to ask yourself the following questions (This is essentially Website Design 101):
- Website Design Question 1: Has my logo/branding been used as a base for my web design?
- Website Design Question 2: Have I selected the appropriate audience for my web design?
- Website Design Question 3: Is my web design aimed correctly at my intended audience?
- Website Design Question 4: Has my web design taken into account the functions of my website?
- Website Design Question 5: Does my web design engage the average visitor (who has an attention span of 14 seconds)?
- Website Design Question 6: Will my web design lead to further contact with visitors?
- Website Design Question 7: Will my web design result in phone calls and emails?
- Website Design Question 8: Will my web design generate more sales?
- Website Design Question 9: Is my web design going to achieve all these aims for the next few years as well as today?
- Website Design Question 10: Does my web design take SEO into account?
Whether you’re looking for ‘web design St Kilda’, ‘website design Melbourne’, ‘Web Design Australia’ or even ‘colourful, creative web design’… Splashbox can help you.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) describes the process and techniques involved in increasing a website's ranking on a Google search.
This Search Engine Optimisation ranking does not carry through to all Google searches. Each specific set of keywords entered into a Google search will produce a completely different set of SEO results.
Search Engine Optimisation (SEO) is most effective when you let the experts direct you. Which searches do you want to aim for? How many SEO keywords should you target? Do you want to aim for
high-volume/high-competition or will you take a more strategic approach?
Contact Us to start discussing your SEO options - take that first step towards the first page!
SEO is a crucial key ingredient for any successful online marketing campaign and imperative for anyone who:
- would like their business to appear on the first page of a search;
- has a low-ranking website and would like to drive more business to their site by getting on the first page of Google;
- wants to increase sales;
- wants a return on investment and to increase revenue;
- increase their market presence
- yep… SEO is imperative for pretty much everyone!
We utilised years of SEO experience to develop our strategic SEO techniques. With constant updating, as a result of continued research into how the Google and Yahoo rankings work, we will ensure your website makes it on to the first page of a Google search!
If you want to drive more traffic to your site and increase sales, contact our SEO team for a free analysis and proposal!
The Splashbox take on SEO
Would you purchase retail premises, fit out your shop-front, buy loads of stock, set up a cash register and employ staff… and simply hope that customers stumble upon your store?
Of course not! No-one would.
Advertising and marketing would definitely be included in your initial budget. You are well aware that the advertising and marketing of your store will have a direct effect on the amount of customers who would visit your store to make purchases.
Well… why should your website be any different?
SEO, together with a strong email marketing campaign, is the core of your online marketing and advertising.
There’s no point having a website if no one can find it!
How we can improve your SEO
SEO can be improved at any time. Whether you already have a website or are planning to build your first, come and speak to us about planning your SEO, establishing your SEO and improving your SEO.
Our SEO Packages are classified according to how many key word phrases you choose. Each package involves Stage 1 SEO and Stage 2 SEO.
Splashbox uses its specialised SEO techniques to ensure that your website rises up the rankings whenever someone types those key words into a search engine. That’s how SEO works.
Which package you need simply depends on how many SEO key words you would like to target. If you are unsure about your SEO options, we are always happy to meet with you to analyse both your market and your competitors to determine which SEO package suits you best.
SEARCH ENGINE OPTIMISATION STAGE 1 SEO
When you build anything, the foundations are always the most important place to start. When you choose to add or expand to your site, these foundations need to be as strong and well-designed as possible. SEO is no exception to this rule!
There are many factors involved in successful SEO.
A significant amount of these are incorporated in the HTML code sitting behind your website. To give your site the best chance of climbing up the search rankings, all the SEO techniques at your disposal should be set up from the start.
When you need to combine these SEO techniques with key word research, competitor analysis, the creation of sitemaps and submissions to all the major search engines, the Splashbox SEO Stage 1 is where to start.
SEARCH ENGINE OPTIMISATION STAGE 2 SEO
SEO is an ongoing process. Not only do you need to work to climb up the rankings, but you need to work just as hard to stay up there!
Key word research, additional key word recommendations and detailed statistical analysis help Splashbox constantly improve or maintain your ranking. At any point in time, you will always need to know:
- which SEO key words are working for you;
- which other SEO key words need to be targeted;
- how you are performing on search engines due to current SEO techniques;
- how you can improve these SEO rankings;
- which search terms are actually leading visitors to your site;
- where these visitors are landing due to your SEO; and
- how long they remain on your site.
Once your SEO journey has begun with Stage 1, you will need ongoing analysis, improvement and maintenance. If you care about constantly improving your SEO, Splashbox SEO Stage 2 is where this happens.
Online Shopping
At Splashbox we understand that a successful online business involves a lot more than just setting up a shopping cart!
Splashbox implements effective eCommerce solutions to maximise your online selling potential. We combine creative web design with proven SEO techniques to produce eCommerce solutions that drive more traffic to your site and increase sales.
To start making money online or for a free ecommerce quote click here!
Our Shopping Cart is extremely user-friendly, full of features and functionality, while allowing you to easily manage and update your own products.
From simple checkouts to complicated flash catalogues with options for sizes, shapes and colours, the Splashbox Shopping Cart is fully customisable to suit any type of online business.
E-mail Marketing
Why do people insist that email marketing is more than just a newsletter?
Email marketing has a number of added bonuses that make it far more beneficial for your business than simply sending out a newsletter.
Each time your subscribers receive email marketing, all they have to do is click a link to visit your website and make an enquiry or a purchase.
With the widespread use of email, many subscribers will forward your newsletter to others, who may then forward it on themselves. This rapid spread is referred to as viral marketing.
Direct your own traffic by determining exactly where the links from the newsletter arrive on your website.
Each link on the newsletter, and all the traffic that is directed to your website through the newsletter, can have dramatic effects on your SEO, leading to an increase in your Google ranking!
What is email marketing?
Email Marketing involves sending regular newsletters from your business to your subscribers.
The recipients are already interested in what you have to offer. They want to receivespecial offers and information about your industry. In order to be a subscriber, they have either:
- Registered to receive your newsletter; or
- Made a purchase on your site.
How can a Splashbox Email Marketing Plan help your business?
Email marketing is an essential tool for building and maintaining strong relationships with your clients, generating more traffic to your site, and ultimatelyincreasing sales andbrand awareness.
So what's involved in a Splashbox Email Marketing Campaign?
Splashbox designers will create a customised newsletter which contains your company logo and branding while matching the ‘look and feel’ of your website.
All you have to do is provide Splashbox with content (either in a word document or simply via email) and we will lay it out in a professional manner.
If you don’t have time to find appropriate images, Splashbox can search for stock photography to complement the content in your newsletter.
After the newsletter is sent out, Splashbox will provide you with important statistics and analysis needed to measure the success of your email marketing drive.
Why do you need email marketing?
When compared to other modes of marketing and advertising, email marketing proves to have the most diverse range of applications:
- Email Marketing can be used to inform customers of latest offers.
- Email Marketing can be used to offer loyal customers special discounts.
- Email Marketing can be used to increase brand awareness.
- Email Marketing can be used to keep your products and services at the forefront of peoples' mind
Some hints for successful email marketing campaigns
Tip no. 1 for good email marketing – Subject Heading
It sounds obvious that a simple, precise and accurate subject heading would be useful in a successful email marketing campaign. It goes further than that though. You would be surprised to know how many email campaigns don’t make it through spam filters. Your email marketing subject heading must not and cannot sound generic at all. It will go nowhere.
Tip no. 2 for good email marketing – Pick your day carefully
Depending on your industry, there are definitely good and bad times to send out an email marketing campaign. Without getting too specific, avoid Monday mornings and Friday afternoons at all costs! These two timeslots are obvious. Would you be excited to open an email marketing campaign and click through to a website at either of these times? Seems hard to imagine. Most industries have the most success with email marketing on Tuesday afternoons and Wednesday mornings.
Tip no. 3 for good email marketing – Make it easy to unsubscribe
As unbelievable as that sounds, a successful email marketing campaign is one that gives the recipients full control. No-one likes to feel bombarded. People like to feel that they have options, that they hold the cards. So it goes with email marketing. When your email marketing audience know and see that it is so simple as easy for them to opt-out, they are consciously choosing to remain part of your email marketing database. Let your email marketing campaign give them that choice. In turn, they will choose you.
Tip no. 4 for good email marketing – Consistent email marketing
Consistency is the key to consistency! Due to the very nature of email marketing, fitting in with or disturbing your audience’s rhythm and timing makes or breaks your email marketing campaign. If you disturb someone at the wrong time, even if they like your product or service, they can opt-out of you email marketing campaign in any frustrated moment. People are creatures of habit. Approach email marketing with this view. If someone on your email marketing database is happy to receive your email marketing newsletter at a certain time in the week, odds are that they will be happy to receive it at that time every week. Make sure your email campaigns, especially if there is a special offer involved, is sent at the same time every week, consistently.
Tip no. 5 for good email marketing – You are always representing your brand
Email marketing should be no different to anything else you do that represents your company. No spelling mistakes, no missing links andsure about your SEO options, wemail marketing newsletter is your most regular form of communication with your audience it clients. An error in your email marketing campaign is even worse than a glaring error on your homepage – it cannot be taken back. Once your email marketing material has been sent out, there’s no going back! Make sure each and every email that makes up part of your email marketing campaign deserves to have your name and logo on it.
SEO - Website Design Melbourne - Online Marketing - Search Engine Optimisation Australia - Email Marketing - Web Design St Kilda - Online Shopping Carts - eCommerce - Melbourne |
