Why do people insist that email marketing is more than just a newsletter?

• Each time your subscribers receive email marketing, all they have to do is click a link to visit your website and make an enquiry or a purchase.
• With the widespread use of email, many subscribers will forward your newsletter to others, who may then forward it on themselves. This rapid spread is referred to as viral marketing.
• Direct your own traffic by determining exactly where the links from the newsletter arrive on your website.
• Each link on the newsletter, and all the traffic that is directed to your website through the newsletter, can have dramatic effects on your SEO, leading to an increase in your Google ranking!

What is email marketing?

Email Marketing involves sending regular newsletters from your business to your subscribers.

The recipients are already interested in what you have to offer. They want to receivespecial offers and information about your industry. In order to be a subscriber, they have either:

• Registered to receive your newsletter; or
• Made a purchase on your site.

How can a Splashbox Email Marketing Plan help your business?

Email marketing is an essential tool for building and maintaining strong relationships with your clients, generating more traffic to your site, and ultimatelyincreasing sales andbrand awareness.

So what's involved in a Splashbox Email Marketing Campaign?

• Splashbox designers will create a customised newsletter which contains your company logo and branding while matching the ‘look and feel’ of your website.
• All you have to do is provide Splashbox with content (either in a word document or simply via email) and we will lay it out in a professional manner.
• If you don’t have time to find appropriate images, Splashbox can search for stock photography to complement the content in your newsletter.
• After the newsletter is sent out, Splashbox will provide you with important statistics and analysis needed to measure the success of your email marketing drive.

Why do you need email marketing?

When compared to other modes of marketing and advertising, email marketing proves to have the most diverse range of applications:

• Email Marketing can be used to inform customers of latest offers.
• Email Marketing can be used to offer loyal customers special discounts.
• Email Marketing can be used to increase brand awareness.
• Email Marketing can be used to keep your products and services at the forefront of peoples' minds.